The Cloud Nine move-in campaign creates a dreamy, ethereal atmosphere for college students as they settle into their new home for the year and let their dreams take flight. I developed the creative using light pastel colors, realistic sky scenes, and a serif display font, keeping in mind aesthetic trends among students. The collection of designs helps lighten the mood around moving and spark creativity for residents and onsite team members. Cloud nine is a state of bliss and happiness, both qualities that should be present in one's home.