Creamery Redesign
Menus | Art wall | Directional signage | Branded cups | Pins + stickers
Mandatory seismic retrofitting isn't always great news for bay area businesses, but
Bi-Rite took it as an opportunity to give the Creamery a fresh new look. We wanted to boost sales in an increasingly competitive market and stay true to loyalists who deem Bi-Rite Creamery "the best ice cream out there". It was a balancing act of paying homage to classic flavors, while responding to ice cream fanatics yearning for the next best thing. The in store signage amplifies the happiness that typically surrounds ice cream, and also functions to streamline the ordering process when there's a line out the door. The art wall is meant to engage our customers on social media and become a visual that people associate with the Creamery.  
SCOPE