Sea Lion Center x Purity Organics
Co-branded Cooler 
The Sea Lion Center is a tourist attraction for people from all over to watch California sea lions romp around. The Center provides free educational programming on the natural history of these mammals and the environmental threats they face. In partnership with Purity Organics, we installed a branded cooler featuring their product, and used the bottles to demonstrate how plastic can harm these animals if not properly recycled. The wrap is a playful illustration of the iconic K-dock just outside the door, intermixed with fruity design elements from Purity Organics. The additional signs above the trash bins are meant to encourage people to recycle without being overly directive.