Conscious clothing made in Los Angeles, using lightweight natural fibers designed to get better after each and every wear
Morning View launched in July 2020 with hand-dyed canvas hats and linen sets. The company was founded by two friends who grew up and went to high school together on Morning View Dr. in Malibu, CA. I created a design system with logos, fonts, and colors that appeal to the effortless and chic lifestyle of the MV audience. The brand colors have a warm, richness to them that resemble morning glow. The logo is simple and sophisticated with lines representing the fluidity of mountains, sand, and water. The chosen font is both earthy and classic, and complements the motion in the lines of the logo.