Morning View
Logo Mark | Brand Book | Business Cards
THE LOGO
The Morning View icon is simple and sophisticated with lines representing the fluidity of mountains, sand, and water. Inspiration comes from the texture found in these three elements and contour lines used in topography. The font is both earthy and classic, and complements the motion in the lines of the logo. 
THE brand
Morning View is a women's clothing line launching with hand-dyed garments including canvas hats and two-piece linen sets. The company was founded by two friends who grew up and went to high school together on Morning View Dr. in Malibu, CA. The street opens up to iconic views of long, wide sands and rolling hills that stretch along Highway 1. I created a design system with logos, fonts and colors that appeal to the effortless and chic lifestyle of the Morning View audience, ranging from the world traveler to the home body who frequents their local beach. The brand colors were chosen to represent the morning glow that happens during sunrise.
additional logo concept