Morning View is an eco-conscious fashion label founded by Ashley and Blaire in Malibu, CA. The company launched with must-have essentials for the summer months inspired by the sun-kissed days spent barefoot at the beach, swimming in the cool Pacific, and sunning in sheltered coves. When asked to design the logo, I conjured up an effortless day along the California Coast. This is evident through the circular shapes, warming colors, and subtle imperfections in the font. Since its launch in 2020, Morning View has expanded its product line to keep up with customer demand.