DoTheBay is the San Francisco Bay Area’s premier event discovery platform and is part of the DoStuff network that includes 20+ cities across North America.
Formerly Do415, the company decided to rebrand and expand its borders beyond SF to include all of the Bay Area. Since the Peninsula, East Bay, and North Bay are all connected by bridges they essentially form a triangle. The logo is made up of layered triangles to emphasize the connection between these different regions and clouds to represent the local phenomenon, Karl the Fog. I also provided a simple, graphic version of the logo to be used for merchandise.